Monday, February 28, 2011

4VOO Reviews - Age Before Beauty? Not Anymore…

4Voo Press - Reviews

Women want to be with men who look as good as they do; and at the risk of political incorrectness---being attractive doesn’t hurt you on the job market either.

As we age, our skin loses elasticity, as collagen, a naturally-occurring protein, breaks down. Human’s genes are programmed to age, but our skin is also affected by the environment.

“By far the most important thing people can do to prevent their skin from aging prematurely is to wear at least an SPF 15 sunscreen every day. Look for a product that provides complete protection from both UVA and UVB rays, “Says Joel Weber, author of Age Erasers for men and senior associate editor at Men’s Health.

Botox, the nation’s most common non-surgical cosmetic procedure, paralyzes the skin by blocking muscle receptors. The muscle doesn’t receive the nerve’s message to contract, thus it can’t wrinkle. For those of us who’d rather avoid a needle to the face, the booming anti-aging products market provides a pain-free substitute.

4VOO’s Ultra Intensive Age-Defying Complex is designed to mimic the desired results of Botox. It moisturizes the skin and makes it firmer.

Men age differently than women. They have different pH levels, larger pores and thicker skin, because of testosterone. They also have another advantage—the razor.

“Men should reach for the razor every morning.” Advises Weber. “Shaving stimulates collagen production and smoothes the skin, and may be one reason why men have fewer wrinkles than women.”

Sunday, November 21, 2010

4voo Reviews, 4vooreview, 4voo Review

Luxury brand 4VOO Distinct Man® has taken another step in cementing its place in the market for luxury men’s skincare products as the company announces its partnership with leading prestige menswear store, Harry Rosen.
After making big splashes recently with the uber luxurious 4VOO ultra intensive age-defying complex and the elegant 4VOO ultimate shaving cream, 4VOO has established itself as one of the leading premier luxury brands for men on the market.
4VOO’s emergence with lavish men’s products helped solidify a relationship with Harry Rosen, Canada’s leading store in superior men’s grooming and clothing.
“We’re very excited about our launch with Harry Rosen. I think it’s a natural fit based on what we offer and what they offer,” says Marek Hewryk, President of 4VOO. “They offer the most prestigious items for men, and we offer the finest in men’s skincare. So, I think this was just a logical progression for us.”
An established brand since 1954, Harry Rosen stores are well known for their extensive collections of the world’s finest men’s wear labels, including Versace Classic, Hugo Boss, Armani Collezioni, Dolce and Gabbana, and many others.
“Adding an esteemed brand like 4VOO to our selection of fragrance and skincare products further solidifies Harry Rosen’s place in this important segment,” says Larry Rosen, CEO and Chairman, Harry Rosen Inc.